His dog was saved from a deadly cancer. He bought a $6M Super Bowl ad to thank the vet.

"I'm like, 'I'm not putting that dog down,'" said WeatherTech CEO David MacNeil, whose dog, Scout, was saved by the University of Wisconsin's school .
His dog was given a month to measure . But the owner, who couldn't accept that prognosis, is now thanking the veterinary clinic that saved his beloved pet by removing a $6 million Super Bowl ad.

David MacNeil's 7-year-old retriever , Scout, collapsed in summer 2019, and a veterinarian told him the dog had cancer and one month to measure , consistent with NBC Madison, Wisconsin affiliate WMTV.

"There he was during this little room, standing within the corner... and he's wagging his tail at me. I'm like, 'I'm not putting that dog down. There's just absolutely no way," said MacNeil, who is that the founder and CEO of WeatherTech, a car accessories company.

He took Scout, who is his company's unofficial mascot, to the University of Wisconsin School of medicine .
“This is a tremendous opportunity not just for the University of Wisconsin–Madison and therefore the School of medicine , except for medicine worldwide,” said the dean, Mark Markel.

Research into animal cancer often informs how doctors understand cancer in people, he said. “So much of what’s known globally today about how best to diagnose and treat devastating diseases like cancer originated in medicine ."
             
MacNeil said he hopes the spot does some good.

"I hope it's a positive impact on cancer for animals and other people , everywhere the planet ."

The dog had a 1 percent chance of survival, but doctors at the school treated Scout with aggressive chemotherapy and radiation that almost eradicated his tumor.

MacNeil was so grateful he took out the ad, a 30-second spot called "Lucky Dog" that opens with Scout running on the beach and tells the story of his survival.

The spot encourages viewers to donate to the veterinary school's research.


The dean of the varsity told WMTV that the ad is sweet for medicine as an entire and for cancer research which will also benefit humans.


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